Arlington, MA plus NY, NY (PRWEB) August 14, 2012
Latina Media Ventures, the conclusive fashion, beauty plus life-style brand for Latin girls, introduced LATINA EXTRA, a mobile companion application which makes the magazine reading experience more engaging for customers. The mobile application, built by mobile advertising plus development services firm, Nellymoser, is launching with all the September problem of LATINA plus is a mainstay of the magazine experience going forward. The application is accessible instantly for iPhone plus Android equipment.
The LATINA EXTRA mobile companion application contains a built-in universal scanner which may scan specialized LATINA-branded icons encoded with Digimarc digital watermarks, plus QR codes, Microsoft Tags plus UPC codes inside the magazine. When a branded icon is scanned, LATINA EXTRA provides access to exclusive content, promotions plus unique occasions. Special companion application reader attributes include the Hot Stuff entertainment guide, continued coverage of the 2012 LATINA Beauty Award Winners, plus access to a unique voting service, VotoLatino, which makes it simple for customers to register to vote plus remain abreast of future elections.
For the LATINA EXTRA mobile application release, Olay is sponsoring the Behind the Cover movie with Rosario Dawson. Herbal Essences, a next main sponsor, is providing 20 days of mobile secrets along with a sweepstakes for a weekend for 2 inside Las Vegas.
To generate more reader excitement about the mobile application release, the September matter qualities the LATINA Something EXTRA Sweepstakes. Readers that scan five or even more of the LATINA-branded icons may use their telephone to enter to win a 2 evening NYC remain complete with round trip airfare, a consultation with LATINAs beauty plus fashion editors along with a $ 1,000 buying spree.
To activate the mobile content, visitors download the free LATINA EXTRA mobile companion application within the Apple App Store or Google Play Store plus scan the unique LATINA- branded icons found throughout the problem to launch videos, enter sweepstakes, share content as well as the LATINA application about social media, browse picture flipbooks, store, read articles plus more.
LATINA EXTRA absolutely improves the brand plus delivers more value for the visitors. It has the special blend of content entertainment, beauty, in-depth articles, exclusive deals, plus more to deliver a wealthy customer experience about a mobile telephone, mentioned Lauren Michaels, President of Latina Media Ventures. Were excited to provide the visitors more of what they love regarding the Latina brand, right at their fingertips.
LATINA EXTRA exemplifies how mobile-activated print brings magazine to lifetime with interactive content including sweepstakes, videos, plus print-to-social features, mentioned John Puterbaugh, Founder plus CEO of Nellymoser. Magazines are increasingly utilizing mobile companion apps to create deeper connections with their visitors plus give a platform for integrating their brand over print plus digital.
About the Nellymoser Companion App
LATINA EXTRA is modeled found on the Nellymoser Companion App, a feature-rich mobile application which makes print publications more engaging for visitors. The Nellymoser Companion App provides the scanner which interacts with each kind of action code to launch mobile experiences including viewing a product movie, entering a sweepstakes, or redeeming a coupon. Additionally, the application involves a wealthy media player for good sound plus movie, plus an HTML5 browser. Advanced qualities including the ability to create customizable icons allow publishers extend their brand over App Stores, mobile equipment plus print. Social media integration lets visitors share content with neighbors about Facebook, Twitter plus Pinterest.
Nellymoser, Inc., (http://www.nellymoser.com), a mobile advertising plus technologies services organization founded inside 2000 plus headquartered inside Arlington, MA, creates interactive customer experiences about cell phones. The organization is expert inside producing mobile-activated print advertisments, apps plus mobile-optimized websites which engage customers, foster brand loyalty plus drive revenue for customers. Nellymosers shoppers include leading publishers, advertisers, stores, plus customer packaged goods firms.
About Latina Media Ventures
Latina Media Ventures is the authoritative voice for the acculturated community of Hispanic ladies living inside the US. For 15 years plus over several platforms, Latina offers special, in-depth, culturally-relevant, engaging plus inspiring content about key regions of interest: including beauty, food, entertainment, fashion, parenting plus wellness. With 3MM visitors, Latina is the biggest magazine edited by as well as for Latin females.
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